The Happy Planner Collection
Client: The Happy Planner
Project Type: Print Design
Brief: Create a theme and designs for a collection of planners that could be used across multiple accessories to create a cohesive look
Hand lettering and illustrations designed for notebooks, planners, and sticker books. Each product had a chosen theme that I pitched and executed, from florals to crystals to just a color palette, the range of creativity was endless!
In order to keep up on market trends due to working a year ahead, I had to come up with themes and designs that would be relevant. To accomplish this, I kept an eye on fashion as it is typically an indicator of what will trend and went competitive shopping trips to try and gauge design forecasting.
In order to execute the designs, I looked to any form of media at my disposal. This included designing my own lettering, taking photographs and compositing shots, and making cohesive illustrations that would match the aesthetic and theme.
