Dreams of the Wild Campaign
Client: Metropolitan Museum of Art
Project Type: Passion Project
Brief: Create a pitch with sample renderings of an advertising campaign designed for the exhibition of works by Henri Rousseau at the Metropolitan Museum of Art
Henri Rousseau was a French painter who, despite never having seen a jungle in his life, only painted scenes of the wild. The idea behind this campaign was to embody his work by creating a blurred background of the images while providing a clear framed representation of the art, conveying the display of the museum while giving off a dream-like effect emulated in his art.